Yellow Ribbon American University

American University students volunteered to raise awareness of the challenges facing the family caregivers of injured service members. For their class project, they set the caregivers’ stories to the music of a rock legend. To watch and listen, click on this link and scroll down to the video titled, “Yellow Ribbon Fund, Waiting on a Sunny Day”.

They didn’t stop there. The American University Spring 2014 PR Portfolio Class produced five more videos, hosted a week of awareness-raising events on the AU campus, got elementary school children involved, launched a social media campaign, and reached out to local media. YRF will roll out the new student-produced videos one by one in the coming months.

Georgetown University PR students have also volunteered to help. They’ve developed social media tools and strategies and provided training for YRF staff.

All the student volunteers aimed their messages at a younger audience. Americans in their 20s and younger will age along with today’s injured veterans, many of whom will need support from their fellow Americans throughout their lives.